Each year, we encourage independent businesses to leverage Small Business Saturday to help drive more traffic to their businesses – whether it’s through their doors or to their e-commerce site during the holiday shopping season.

 Last year, shoppers came together in full force to support their local communities, and Small Business Saturday hit a record high with an estimated $19.8 billion in reported spending.

Did you know there are 5 different holiday marketing campaigns between Thanksgiving Day and Cyber Monday to help independent businesses capture a larger piece of the critical holiday season consumer spending?

Join us in a 30-minute interactive live webinar to learn about the target audience for each holiday campaign, including Small Business Saturday, and receive marketing tips you can implement to get customers to choose your small, independently-owned retailer, restaurant, bar or café. We’ll conclude with an overview of our SBA Resource Partners who offer no-cost marketing consulting.

The session is not recorded and pre-registration is not required; simply join in!

What: Small Business Saturday & Holiday Marketing Campaigns Webinar

Where: Virtual live event via Microsoft Teams Platform or Phone Call

When: Monday, November 14 

How: Join Microsoft Teams Link or call +1 202-765-1264,,857311334#   

Time: 3:00 p.m. – 3:30 p.m.

Cost: No-cost session

Contact:  Sonia Smith, SBA Public Information Officer at Sonia.Smith@sba.gov for any additional information. 

SBA’s participation is not an endorsement of the views, opinions, products, or services of any other person or entity.