Join Us for the 3-Part Marketing Promotional Planning Series
January 4, 2023
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Houston District Office – January 2023 Having trouble viewing this email? View it as a Web page.
Marketing Promotional Planning Series
This 3-part webinar series is packed with information, tips, and techniques needed to help improve the marketing for your business.
Part I: Identifying Your Target Customer
Tuesday, January 10 | 11:30am CST | REGISTER Looking to improve your marketing efforts? Start by knowing your target market! This session will cover how to clearly identify your target market, understand what problems you are solving for your customers, and how to create your customer profiles to better your marketing efforts!
Part II: Developing Your Value Proposition
Wednesday, January 11 | 11:30am CST | REGISTER Crafting a unique value proposition not only increases brand value, it also differentiates your product/ service from your competitors. This session will help you perform market analysis, sharpen your brand positioning and messaging skills, and provide a framework to develop your competitive advantage in the market.
Part III: Creating a Communications Plan
Thursday, January 12 | 11:30am CST | REGISTER A great communications plan is critical for small business success. Don’t waste time and money with trendy hacks that look nice but don’t convert. This presentation will provide options in both digital and traditional media, so that you can learn how to use marketing to sell with ease.
Want to learn more about SBA Programs & Services? Download the National Resource Guide HERE Descarga la Guía Nacional de Recursos (en español) AQUÍ
