Houston District Office – January 2023
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u s small business administration

Marketing Your Business

Marketing Promotional Planning Series

This 3-part webinar series is packed with information, tips, and techniques needed to help improve the marketing for your business.

Target Market

Part I: Identifying
Your Target Customer

Tuesday, January 10 | 11:30am CST | REGISTER
Looking to improve your marketing efforts? Start by knowing your target market! This session will cover how to clearly identify your target market, understand what problems you are solving for your customers, and how to create your customer profiles to better your marketing efforts!


Part II: Developing Your Value Proposition

Wednesday, January 11 | 11:30am CST | REGISTER
Crafting a unique value proposition not only increases brand value, it also differentiates your product/ service from your competitors. This session will help you perform market analysis, sharpen your brand positioning and messaging skills, and provide a framework to develop your competitive advantage in the market.

blue ribbon
Marketing Action Plan


Part III: Creating a
Communications Plan

Thursday, January 12 | 11:30am CST | REGISTER
A great communications plan is critical for small business success. Don’t waste time and money with trendy hacks that look nice but don’t convert. This presentation will provide options in both digital and traditional media, so that you can learn how to use marketing to sell with ease.

Want to learn more about SBA Programs & Services?

Download the National Resource Guide HERE
Descarga la Guía Nacional de Recursos (en español) AQUÍ

Questions? Please contact houston@sba.gov

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